(Re)in AsiaMedia kit 2026Talk to us
Your brand

Put your name in front of Asia’s insurance market.

More than 40,000 individuals a month rely on (Re)in Asia for trusted journalism, in-depth intelligence, and a reading experience tailored to their role.

reinasia.com
reinasia.com/marineandcargo/
reinasia.com/rebuilding-apacs-healthcare-insurance-model/
Your brand
Your message, in front of Asia’s insurance market
Find out more

Your leaderboard, at the top of every page.

Before we dive deeper, a word on why (Re)in Asia.

Our journalism is never swayed by commercial considerations.

That is why your name beside it is worth more. Amid an abundance of commercially supported news, our readers come to us for sources that are unbiased and insightful. Partnering with (Re)in Asia puts your brand beside the qualities they value most.

2023
Founded in Hong Kong, for the insurance and reinsurance markets of Asia Pacific
40,000+
unique users a month on average
9,000+
editorially independent stories published
Every weekday
(Re)in Brief, our newsletter, in readers’ inboxes
Almost 25,000
professionals in our LinkedIn community
3,000
(Re)in Brief subscribers, every one organic: no bought lists, no padding, just engaged readers
Hong Kong’s harbour and skyline, from the Hong Kong hub on reinasia.com

Companies we’ve worked with

  • AIA
  • Allianz
  • AXA XL
  • Generali
  • HSBC
  • Manulife
  • Marsh Reformerly Guy Carpenter
  • Peak Re
  • QBE
  • SAP Fioneer
  • Sun Life
  • Swiss Re
  • Zurich
  • and more

Growth from day one.

In April 2023, the first month of real traffic, 123 people read (Re)in Asia. In September 2026, 45,556 did.

One month can flatter us, so let’s look at a six-month average.

Our audience is the insurance market.

Here are those readers, grouped by company type. Each dot is 100 readers.

By our estimate, the 10% in Other splits into consultants 40%, risk managers 30%, insurtechs 20%, insurance asset managers 10%, as shares of that 10%.

  • Singapore23%
  • Hong Kong16%
  • India13%
  • Other Asia Pacific 12%
  • Malaysia22%
  • Japan20%
  • Vietnam18%
  • Indonesia10%
  • Philippines8%
  • New Zealand6%
  • Thailand6%
  • South Korea5%
  • Taiwan5%
  • United Kingdom11%
  • Australia9%
  • China7%
  • Rest of world9%

Where our readers are.

Singapore and Hong Kong lead, with India, Australia, China and the rest of Asia Pacific close behind, and the UK, where much of Asia’s risk is placed.

4 / 4
020k40k60k80kApr 2023Jan 2024Jan 2025Jan 2026Sep 2026Six-month average: 40,74334,38636,66835,17438,80553,86645,556Unique users: 45,556*Page views: 69,568*40,743Peak so far75,206 page views

*Source: Google Analytics 4, monthly active users and page views.

41%Insurers
29%Brokers and MGAs
20%Reinsurers
10%Other
23%Singapore
16%Hong Kong
13%India
12%Other Asia Pacific
11%United Kingdom
9%Australia
7%China
9%Rest of world
100 readers

What you can put in front of them

  1. Display advertisingThe leaderboard, the MPU and a newsletter banner, beside journalism our readers trust.
  2. Dedicated hubsOwn a subject or a market, with your name at the top of its hub.
  3. Thought leadershipPartner content, editorially-led content and our flagship whitepaper.
  4. Special print editionsPages in the special editions that travel to the conferences that matter.
Display advertising
Newsletter · 3 of 3

Your name at the top of every page.

The leaderboard sits across the top of reinasia.com, beside independent journalism our readers trust.

  • Leaderboard, 728 × 90Top of every page. Share of voice from 33% to 100%.

Along for the ride.

On desktop the MPU is pinned beside the story, so it travels with the reader as they scroll.

  • MPU, 300 × 250On every article except features, and not where another partner owns a whole segment. Pinned, so it travels with the reader as they scroll.
  • Extended MPU, 300 × 600Twice the presence, pinned the same way.

And in their inbox, every weekday.

(Re)in Brief, our newsletter, lands every weekday with the day’s stories. Your banner sits between them.

3,000subscribers to (Re)in Brief

  • Newsletter banner, 600 × 75 or 600 × 150In every edition of (Re)in Brief.
reinasia.com/apac-insurers-look-to-bridge-ais-reality-gap/
Inbox
The (Re)in Brief: 7 October 2026

Own the subject your clients care about.

A dedicated hub gathers every story on one subject in one place, with your name at the top, and your own article beside its key stories. Booked for three months at a time.

Example dedicated hubs: Capital management · Cyber · Energy · Life and health · Marine and cargo · Regulation · Reinsurance · Specialty · Technology

  • Hub sponsorshipYour logo at the top of the hub, under “Brought to you in partnership with”.
  • Editorially-led content, up to 2,000 wordsWritten by our journalists, in your hub.
  • Partner content, up to 1,200 wordsYour article, edited into house style, beside the hub’s key stories.
  • Hub MPU, 300 × 250On the hub page.

Or own a market.

Country hubs reach the readers in the markets that matter most to your strategy. 23% of our readers are in Singapore.

Example country hubs: Australia · Hong Kong · Indonesia · Malaysia · New Zealand · Philippines · Singapore · South Korea · Thailand

2 / 2
Japan FSA suspends Prudential Life, Gibraltar Life sales over widespread misconduct
IRDAI mulls early-2027 implementation for distribution reforms
HDI Global appoints Kei Kimura as general manager of distribution and marketing
CPIC HK’s liquidity improves on cut in high-risk assets as S&P affirms ratings
Meritz Fire & Marine prepares to sell Indonesian non-life insurance unit — report
Swiss Re Corporate Solutions hires Adnan Bhat for APAC network management role
Australia’s ban on using genetic testing in life insurance takes effect
Hong Kong extends mandatory motor, employees’ compensation cover to Huanggang Port area
“No insurer can write a big enough cheque”: data centre values too large for any single insurer to cover, says Howden
MAS sets AI risk management rules for financial institutions, flags underwriting and third-party use
Groupama SDIG solvency ratio slips to 274.1% on asset-risk charges as Fitch affirms rating
Australia scraps plan to cut its disaster recovery funding share to 50%
Aviso Specialty forms Capital Solutions Group, names Eric Wojcik head of capital and guarantee solutions
India’s maritime insurance pool hits 3,000 cargo war policies as war-risk premiums fall 35-40%
Taiwan outlines capital calculations under new TIS solvency framework
Australia cyclone pool incurred claims rise 7.5% to A$1.65bn
Prudential Japan to cut more than 60% of branches after independent probe links JPY6.17bn to staff misconduct
Mitsui Bussan Pana Harrison appoints Alice Lim as head of general insurance
Fitch upgrades Beazley Insurance to ‘AA’ following completion of acquisition by Zurich
AXA XL appoints Paul Gardner as underwriting manager for political risk, credit and bond in Asia
Fitch revises Meiji Yasuda Life’s outlook to positive on stronger capital, global expansion
Castle Insurance moves to Canopius capacity after first year with QBE
Indonesia health, credit lines remain pressure points as AM Best keeps non-life outlook stable
Hollard ordered to pay A$2m in first insurer penalty for breach of utmost good faith
APAC insurers take ‘wait and watch’ approach to prediction markets
Business interruption claims rise 30% annually as fire and nat cat drive losses – Allianz
Prudential Singapore CEO Chan San San to take on partnership role at Eastspring Investments
Prismic to reinsure US$5bn of Prudential Financial’s Japanese whole life reserves
LINA Life injects US$37m into sales subsidiary LINA One
Hyundai Marine & Fire eyes cyber insurance expansion as part of Japan growth strategy
Tuvalu joins Pacific Catastrophe Risk Insurance Company, secures cyclone insurance
Zurich completes US$10.9bn acquisition of Beazley
Cathay Century’s capital buffer gets lift from IFRS 17, S&P affirms ratings
China bats for wider domestic trade credit insurance coverage
Utmost taps former AIA executive Natalie Yeo as head of HNW underwriting
Taiwan proposes easing rules for insurer investment in VC firms, health businesses
AXA XL appoints Thomas Götting as client and distribution officer for APAC and Europe
S&P lifts Allianz Australia’s capital to ‘very strong’ after parent injection
Chubb Hong Kong promotes Jeremy Lai and Lulu Tsai to lead cyber and marine
ARPC proposes 2.9% rise in cyclone pool premiums, with cuts for high-risk properties
Australian Greens, Coalition oppose proposal to cut private health insurance rebates for over-65s
Coface appoints Zach Spencer as APAC head of risk underwriting
South Korean insurers’ solvency ratios edge lower in Q2
Chaucer hires Victoria Tan for property underwriting in Singapore
Manulife promotes Andy Bruce to Asia chief information officer
Thailand OIC tests cyber resilience through industry-wide exercise
Markel relocates Rob Jones to Singapore for APAC energy role
Hong Kong targets captives, ILS and specialty insurance growth under first five-year plan
SG Re begins Singapore operations, targets broader Asian expansion
China powers Asia’s marine insurance gains as region narrows gap with Europe – IUMI
Sompo Japan flags potential data leak affecting 60,000 customer inquiries
China’s tech insurance coverage soars 66.9% in first eight months of 2026
Eastspring Investments names Pierre-Julien Jandrain new chief risk officer
China BOCOM Insurance’s unquoted holdings weigh on capital as AM Best revises outlooks to negative
APAC facultative demand climbs, but margins will be earned on terms
Markel appoints Kevin Leung to lead Southeast Asia under new regional structure
APAC medical cost growth to slow to 9.7% in 2027, Aon forecasts
Tune Protect expands embedded travel insurance into Indonesia, Thailand and Philippines
APAC cyber claims up 233% as tougher regulation tests insurance limits: Aon
Singapore to review critical illness definitions in 2027
Japanese insurers face no pressure from JGB unrealised losses as yields rise: Fitch
AIA’s new Bermuda high-net-worth unit rated ‘AA’ by S&P
Hollard Australia taps Mark Adams as chief risk officer
Private insurers set to join India’s aquaculture insurance scheme
S&P lifts PICC Re outlook to positive on expected capital improvement
LIAM seeks reinsurance tax parity, 8% group insurance tax waiver in 2027 budget
reinasia.com/marineandcargo/
reinasia.com/singapore/
Thought leadership
Whitepaper · 4 of 4

Thought leadership

Partner content has its own section, high on our homepage, where readers see it as soon as they arrive.

Your words, our audience.

Partner content is written by you and edited into (Re)in Asia house style, then published in the partner content section of our homepage or in a dedicated hub.

  • Partner content, up to 1,200 wordsOn the homepage or in a dedicated hub.

Your objectives, our journalism.

Researched and written by one of our journalists, with your experts and other industry experts quoted.

  • Editorially-led, up to 2,000 wordsOne month on the homepage.

A whitepaper anyone can read, for good.

Our flagship: a report written by our journalists with you, co-branded with your logo. Our longest-lasting and most impactful thought leadership format.

  • Whitepaper, 2,500 to 3,000 wordsHomepage and newsletter for a month. Hosted permanently.

Read a real one on reinasia.com

reinasia.com
reinasia.com/partner-content/
QBE Insurance · Sep 2026

Can Asia excel at engineering resiliency amid today’s heightened risks?

Read it on reinasia.com
Guy Carpenter · Jul 2026

CEO Forum 2026: Risks outpacing growth in Asia-Pacific

Read it on reinasia.com
AXA XL · Jul 2026

Political violence insurance: Asian companies seek stability in multinational solutions

Read it on reinasia.com
Swiss Re · Oct 2025

Data and dialogue vital as geopolitical risks intensify

Read it on reinasia.com
Your piece
1 / 5
reinasia.com/editorially-led/
Aug 2026

APAC insurers look to bridge AI’s reality gap

Read it on reinasia.com
Dec 2025

How regulation is reshaping insurers’ finance functions

Read it on reinasia.com
Swiss Re · Oct 2025

Data and dialogue vital as geopolitical risks intensify

Read it on reinasia.com
AXA XL · Sep 2025

Pricing risk for engineering insurance becomes harder as complexity grows

Read it on reinasia.com
Your piece
1 / 5
reinasia.com/rebuilding-apacs-healthcare-insurance-model/

In print, at the conferences that matter.

Special print editions travel through the meetings and events where deals are done, such as our SIRC edition in Singapore. Advertorials, interviews and case studies are written by our editorial team.

  • Inside front cover, A4
  • Inside front cover spread, 2 × A4
  • Full page, A4
  • Partner content, up to 1,000 words
  • Outside back cover, A4

The pages shown are from our SIRC 2025 edition.

SIRC 2025 special print edition cover
(Re)in Asia

Full quarterly reporting.

Every quarter you get a full report: page views and engagement for your hubs and content, impressions and clicks for your ads, and opens for your newsletter banner.

(Re)in Asia
Commercial partnership reportQ3 2026

Page views, engagement, impressions and clicks, July to September 2026

Performance summary

Q3 2026 at a glance.

Page views · Q3 20267,040Year to date: 14,680
Average engagement1:42Minutes per view
Ad exposures · Q3 202693,200Campaign to date: 148,600
Q3 2026 read

Hub and partner content had its strongest quarter of the year, with 7,040 views, up 57% on the previous quarter. Average engagement was longer than in the first half. Ad exposures rose from 55,400 to 93,200, and clicks rose in line, with the click rate holding steady. The new hub placement had the highest click rate of any placement in its first full quarter.

Sample commercial partnership report · Q3 2026(Re)in Asia · 2
Q3 2026 content overview: dedicated hubs and partner content

Monthly page views across all hub and partner content pages.

JanFebMarAprMayJunJulAugSepOctNovDec8201,0401,3101,1901,5601,7202,0102,3802,650
Dedicated hub
PlacementQ3 viewsQ3 engagementYTD views
Hub sponsorship4,9801:469,890
Subtotal · dedicated hubs4,9801:469,890
Partner content
PlacementQ3 viewsQ3 engagementYTD views
Hub partner content2,0602:034,790
Subtotal · partner content2,0602:034,790
Sample commercial partnership report · Q3 2026(Re)in Asia · 3
Year-to-date content overview: dedicated hubs

Monthly views for each placement.

Hub sponsorship
Monthly page views, January to September
JanFebMarAprMayJunJulAugSepOctNovDec
JanFebMarAprMayJunJulAugSep
6106708207509801,0801,5401,6501,790
Hub partner content
Monthly page views, January to September
JanFebMarAprMayJunJulAugSepOctNovDec
JanFebMarAprMayJunJulAugSep
210370490440580640470730860
Sample commercial partnership report · Q3 2026(Re)in Asia · 4
Q3 2026 content overview: display ads

Impressions and clicks for each ad.

Website placements, (Re)in Asia
FlightPlacementImpressionsClicks
Jul to Sep 2026Leaderboard
728 × 90, 50% share of voice
71,400
112,300 campaign to date
96
CTR 0.134%
Aug to Sep 2026Hub MPU
300 × 250, in a dedicated hub
4,700
6,100 campaign to date
58
CTR 1.234%
Newsletter placement, (Re)in Asia
FlightPlacementUnique opensClicks
Jul to Sep 2026Newsletter
62,000 emails delivered
17,100
Excluding bots
214
CTR 1.25% of unique opens
Total ad exposures · Q3 2026
93,200Website 76,100 · Newsletter 17,100 · 148,600 campaign to date
Sample commercial partnership report · Q3 2026(Re)in Asia · 5
1 / 5

The cherry on top of every partnership.

Here are some unique benefits of working with (Re)in Asia.

  1. 1Unlocked links

    We unlock a feature that quotes your experts, and you share the link with no paywall in the way.

    Feature
    APAC facultative demand climbs, but margins will be earned on terms
    Unlocked for anyone you share it with
    Unlocked
  2. 2(Re)in Focus

    When we interview your people, their words are first in line for this block on our homepage.

    (Re)in Focus

    “These losses, coupled with those a few years previously, prompted several insurers and reinsurers to withdraw capacity altogether”Asia’s space growth outpaces local capacity as insurers rebuild after heavy losses
    Isaac FuenteHead of Aviation for regional transportation, Asia at Lockton
  3. 3Market perspective

    Send us commentary from your senior leaders and you’ll be prioritised, subject to editorial approval.

Formats and specifications.

Every format can stand alone or be combined into a campaign. Tell us what you want to achieve and we will put a proposal together.

Display advertising

Format
Size
Booked
See it live
Website leaderboard
728 × 90
per month
MPU
300 × 250
per month
Extended MPU
300 × 600
per month
Newsletter banner
600 × 75 or 600 × 150
per month

Thought leadership

Format
Size
Booked
See it live
Whitepaper
2,500 to 3,000 words
per whitepaper
Editorially-led partner content
Up to 2,000 words
one month

Dedicated hubs

Format
Size
Booked
See it live
Hub sponsorship
Logo at the top of the hub
three months
Hub editorially-led content
Up to 2,000 words
three months
Hub partner content
Up to 1,200 words
three months
Hub MPU
300 × 250
three months

Special print editions

Format
Size
Booked
See it live
Full page ad
A4
per insertion
Print partner content
Up to 1,000 words
per insertion
Outside back cover
A4
per insertion
Inside front cover
A4
per insertion
Inside front cover spread
2 × A4
per insertion

Partner benefits

Format
Size
Booked
See it live
Unlocked URL
With every partnership
(Re)in Focus
With every partnership
Market perspective
With every partnership

Interested in learning more?

What would you like to do next?

Alastair Grigg
(Re)in Asia advertising: call
Send by emailThis opens your email app with the message ready to send. Your From address goes at the end of the message so we can reply to it.
Alastair GriggPublisher, (Re)in Asia
alastair.grigg@reinasia.com+852 9730 0262

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